by Muneer Samnani – Business Coach, Author & Master of Mastermind
You’ve probably been there.
The meeting went well.
Great energy. Good questions. They said all the right things.
Then came the classic:
👉 “Let me think about it.”
They didn’t say no. But something felt off.
Here’s what I’ve learned coaching leaders and sales teams:
The most important part of the conversation is often the part that’s never said.
💭 There’s Always a Second Conversation
Your customer is bringing more than just words to the table:
- Past disappointments
- Internal doubts
- Emotional resistance
- Unspoken fears
Sometimes,
“It’s expensive” = “I don’t see the value yet.”
“I’ll get back to you” = “I’m not ready, and I don’t know how to say it.”
This isn’t about sales tactics—it’s about emotional intelligence.
👂🏼 So, how do you listen beyond the words?
Here’s what I teach:
✅ Notice energy shifts
Watch their tone, pace, and body language. It tells you more than their script.
✅ Listen to language
Are they visual? Feeling-based? Logical? Mirror that. Speak in their world.
✅ Ask better questions
Not to push, but to invite.
“Is there something you’re unsure about?” can open up everything.
✅ Hold the silence
Don’t rush to rescue the moment. Let them think. Let them feel.
🧠 Presence beats persuasion
In a world full of noise, real listening is rare.
But when someone feels truly understood, the whole dynamic changes.
That’s when trust builds.
That’s when decisions get made—not because of pressure, but because of clarity.
If this resonates, try it this week.
Next time you’re in a conversation, listen a little deeper.
Not just to what they say—but to what they mean.
It might just change the way you do business.
